Privacy Policy

1. Introduction

Fuzzy Funnels Ads Private Limited ("Company") operates AdByteHub, a performance marketing platform that connects advertisers with a global network of publishers to drive measurable growth. Protecting the privacy of everyone who interacts with our platform — visitors, advertisers, publishers, and their end users — is a core responsibility we take seriously.

This Privacy Policy applies to adbytehub.com, our subdomains (includingblog.adbytehub.com), our advertiser and publisher dashboards, tracking infrastructure, and any other service that links to this policy. By accessing or using our services, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with any part of this policy, please discontinue use of our platform.

2. Information We Collect

2.1 Personal Information

We collect personal information that you voluntarily provide to us, including when you:

• Fill out an advertiser or publisher onboarding form, or the contact form on our website;
• Register for an advertiser, publisher, or affiliate account on our platform;
• Subscribe to our newsletter or request marketing communications;
• Communicate with our support or account management team via email, phone, or WhatsApp.

This may include your name, business/company name, email address, phone number, billing and payout details (such as bank account, UPI, or PayPal information), GSTIN/PAN details for invoicing, and any other information you choose to share with us.

2.2 Analytics & Usage Data

When you visit our website or interact with tracked campaign links, we automatically collect certain technical and behavioral information, including:

• IP address, device type, browser type and version, and operating system;
• Referring URLs, pages visited, time spent on page, and click-path behavior;
• Approximate geographic location (derived from IP address);
• Click IDs, conversion events, and campaign performance data captured through our tracking links and postback URLs;
• Aggregate traffic quality signals used for fraud detection and compliance monitoring.

3. How We Use Your Information

We use the information we collect for legitimate business purposes, including to:

• Create and manage advertiser and publisher accounts, and facilitate onboarding and KYC verification;
• Operate, maintain, and improve our platform, tracking systems, and reporting dashboards;
• Match advertiser campaigns with relevant publisher traffic sources to optimize performance;
• Process payouts, commissions, and invoices, and maintain accurate financial and tax records;
• Detect, investigate, and prevent fraud, invalid traffic, and violations of our Terms of Service;
• Send transactional communications, campaign updates, payout notifications, and (where consented) marketing communications;
• Comply with applicable legal, regulatory, and tax obligations in India and other jurisdictions where we operate.

4. Cookies & Tracking Technologies

AdByteHub uses cookies, pixels, tags, and similar tracking technologies to operate our platform and measure campaign performance. These technologies fall into the following categories:

• Essential Cookies — required for core site functionality, session management, and security.
• Google Tag Manager (GTM) — used to deploy and manage marketing and analytics tags across our website in a centralized, auditable manner.
• Google Analytics 4 (GA4) — used to understand aggregate website usage, traffic sources, and user behavior to improve our services.
• Tracking Pixels & Click IDs — used within advertiser campaign links to record clicks, conversions, and attribution data necessary for performance-based billing and publisher payouts.
• Server-to-Server (S2S) Postbacks — used to relay conversion events between our platform, advertisers, and publishers without relying on browser cookies, improving accuracy and privacy.

You can control or disable cookies through your browser settings at any time. Please note that disabling certain cookies may affect the functionality of our platform, including tracking accuracy for advertiser campaigns.

5. Third-Party Sharing

We do not sell your personal information. We may share information with the following categories of third parties, strictly as necessary to operate our services:

• Advertiser Networks & Brand Partners — aggregated and conversion-level data necessary to validate campaign performance and process billing.
• Publisher Networks & Affiliates — click and conversion data required to calculate and process commission payouts accurately.
• Payment Processors & Banking Partners — information necessary to process payouts, refunds, and invoicing.
• Analytics & Tag Management Providers — such as Google Analytics and Google Tag Manager, to help us understand platform usage.
• Legal & Regulatory Authorities — where required to comply with applicable law, regulation, legal process, or governmental request.
• Professional Advisors — including auditors, legal counsel, and accountants, bound by confidentiality obligations.

All third parties with whom we share data are contractually required to use it only for the specified purpose and to maintain appropriate security safeguards.

6. Data Retention & Security

We retain personal information for as long as necessary to fulfil the purposes outlined in this policy, comply with our legal and tax obligations, resolve disputes, and enforce our agreements. Campaign and financial records are typically retained for a minimum of the period required under applicable Indian tax and corporate law.

We implement reasonable technical and organizational security measures — including encrypted data transmission (HTTPS/TLS), access controls, and restricted internal data access — designed to protect your information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

7. Your Privacy Rights Under Indian Law

As an Indian company, AdByteHub's data practices are governed by the Information Technology Act, 2000, the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, and the Digital Personal Data Protection Act, 2023 ("DPDP Act"), to the extent applicable. Subject to these laws, you have the right to:

• Access — request a copy of the personal information we hold about you;
• Correction — request correction of inaccurate or incomplete personal information;
• Erasure — request deletion of your personal information, subject to our legal and contractual retention obligations;
• Withdraw Consent — withdraw previously provided consent for marketing communications or optional data processing at any time;
• Grievance Redressal — raise a grievance regarding the processing of your personal information with our designated Grievance Officer (see Section 11).

To exercise any of these rights, please contact us using the details in Section 11. We will respond within the timelines prescribed under applicable law.

8. Children's Privacy

Our platform and services are intended for use by businesses, advertisers, publishers, and individuals who are at least 18 years of age. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected personal information from a minor, we will take reasonable steps to delete such information promptly.

9. International Data Transfers

As AdByteHub works with advertisers and publishers across multiple geographies, your information may be transferred to, stored, and processed in countries other than your country of residence, including where our service providers (such as hosting and analytics partners) maintain infrastructure. We take reasonable steps to ensure that any such transfer is conducted in a manner consistent with this Privacy Policy and applicable data protection law.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or platform features. Material changes will be indicated by updating the "Last Updated" date at the top of this page. We encourage you to review this policy periodically to stay informed about how we protect your information.

11. Data Protection Contact

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact our Grievance Officer / Data Protection team at: